Experience that saves you years:
Pressonline_MENTOR
We don’t think for you, since you know your own field best, but we help you tell the world, as clearly as possible, what you are best at.
We make transparent and understandable the often complicated processes of corporate communication. It helps that we see the problem from the outside, from a different perspective.
Our curiosity has taken us in many directions, so we know where the pitfalls are, we know the typical mistakes, and beyond our own field we may also have contacts that could be valuable to you.
We help you make better decisions: our successes and our failures are all experience that you can turn to your advantage!
Our service portfolio
Interviews, stakeholder mapping, communication audit, competitor analysis, assessment of personal communication style, Communication Health Report.
Target groups, message architecture, positioning, channel strategy, thought leadership, leadership brand, brand development.
This is the core of our service. Regular monthly consultations.
Strategic questions, current communication dilemmas, media appearances, leadership situations.
Fractional communication director – your own head of communications.
Interview preparation, keynotes, presentations, LinkedIn presence, podcast preparation, crisis communication.
Workshops (soft skills): communication culture, leadership communication, client communication, use of AI.
Quick availability, Q&A, communication decision support, scenarios.
Website audit, content design, development specification, visual identity and website development, Software as a Service operation, social media representation.
Defining topics, content calendar, handling feedback, articles, videos, podcasts.
As mentor and strategic partner, we create value
You can count on us in a variety of areas:
- developing leadership communication,
- brand and reputation building,
- communication strategy-making and decision support,
- creating and refreshing your visual identity,
- creating and developing your online presence,
- PR – communication support,
- communication handling of crisis situations,
- increasing visibility,
- communication support for the company’s growth,
- communication for change management.
Key target groups and their challenges
„Help me bring order and build a system.”
Sources of frustration:
- no dedicated communication team,
- ad hoc operation: drifting instead of following a strategy,
- an undeveloped leadership brand,
- it is hard to speak publicly at just the right time.
„We want satisfied members and stakeholders.”
Problem areas:
- having to rely on the members’ infrastructure,
- regulators, competition-authority compliance,
- data should be visible only to those it truly concerns,
- internal operations based on Excel sheets and email.
„I need someone who understands, someone I can talk it through with.”
Critical problems:
- missing positioning,
- a brand that builds up spontaneously,
- weak internal communication,
- media and LinkedIn presence,
- a fragile reputation.
„Let’s build up my professional authority.”
- lawyers,
- consultants,
- doctors,
- financial professionals
- etc.
Pressonline Mentor × AI
Reviews all of the company’s public communication – website, press materials, social media, job ads, interviews – highlights tonal inconsistencies, identifies recurring message patterns and reputational patterns, and compares them with competitors.
Provides inspiration for building stakeholder maps, personas, message architectures and scenarios.
Raw material for brainstorming, outlines, post variations, headlines and SEO. Helps prepare pitch structures, press-release drafts and email drafts, which the mentor and the client then refine.
Takes notes, generates action lists and reminders.
Displays communication KPIs and trends, forecasts risks, and automates measurement.
Can be entrusted with generating scenarios, modelling stakeholder reactions and preparing Q&A. An excellent sparring partner: it can simulate an aggressive journalist, a sceptical investor or an angry customer.
Decisions, selection, setting the emphasis, double-checking, tone, the personal touch and the specific final sign-offs always remain the result of human work.
Contact
To learn more about us and our innovative content management and publishing system, give us a few details and we’ll get in touch with you!