Tamás Faragó
„I’m a creative professional, and what fascinates me most is behaviour and motivation. I have 30+ years of experience leading creative teams, running creative and marketing-communication projects, and developing strategy, concepts and brand design.”
- We rebuilt the Hungarian J. Walter Thompson (JWT) agency almost from scratch and made it a success both commercially and creatively. The key task was to make sure it met international standards and could hold its own on both the domestic and the international stage.
- I had the chance to lead and mentor several generations of creative leaders who are successful today.
- The repositioning of Dreher (my time there actually began with it, almost at the very start), and the slogan born then and still in use today: “Annyi a világ, amennyit beletöltesz.” (“The world is as big as what you pour into it.”)